The Problem
The industry is faster, more complex, and more exposed than ever.
Agency markup routinely added to production costs — often without client knowledge or contractual transparency.
TrinityP3 / ANA
The ANA's own words for the agency–production relationship. Brands and agencies are under mounting pressure to move faster with fewer resources.
ANA, 2017
Germany's advertising market — the second-largest in Europe. The volume and complexity of production has never been greater.
Statista, 2023
The biggest structural issue
The Brand–Agency–Production Company triangle has built-in conflicts of interest. Agencies earn from the production companies they recommend. Production companies protect the relationships that feed them. Brands are the only party with no one independently in their corner — until now.
What We Do
Four pillars. One partner.
01
Production Controlling
Cost intelligence and real-time visibility across every production.
›Budget development & management
›Cost reporting & variance analysis
›Vendor & supplier negotiation
›Buyout management
›The SHIFT Platform
02
Strategic Advisory
Shaping how brands and agencies commission and plan content at scale.
›Production strategy
›Roster & director advisory
›Sustainable production
›Risk assessment
›International structures
03
Organisational Design & Studio Builds
Building the production capability organisations need — from scratch or from inside.
›In-house department design
›Agency production builds
›VFX · Post · AI studio builds
04
AI Integration & Transformation
Practical AI adoption in production — with governance, training, and real results.
›AI readiness audit
›Tool selection & workflow integration
›Training & upskilling
›Ethics & governance
The SHIFT Platform
Your production, visible in real time.
Our proprietary AI-driven client portal. Every production, every budget, every milestone — one place.
Real-time budget dashboards
Actuals vs. estimates, updated live throughout production.
Milestone & approval tracking
Every gate, every sign-off, visible to every stakeholder.
AI cost alert & anomaly detection
Flags overruns before they become problems.
Buyout & rights management
Automated compliance tracking across markets and media.
Bid review & comparison
AI-summarised bids weighted against your priorities.
Multi-project portfolio view
All active productions in one dashboard — at a glance.
Who We Work With
Brands and agencies. Nothing else.
Brands
Direct advisory — brands working without an agency layer
Independent cost oversight for agency-managed productions
Insourcing brands building an internal production function
Global brands defining a European production strategy
Agencies
Network agencies building production functions from scratch
Mid-sized agencies fixing underperforming production departments
Small agencies creating a production function from zero
Tendering agencies building credentials that win pitches
We do not work with production companies as advisory clients. Our independence depends on it.
The Team
Built by people who have done this work.
Between us, we have been inside productions — not just advising on them. That is the difference.
Justin Stiebel
Co-Founder · Production Controlling & Advisory
Production controlling and advisory specialist with deep market knowledge across German and European TVC, content, and campaign production. Has built and managed production budgets across formats from small social campaigns to large-scale international shoots. Specialist in the German market — its rates, its production companies, its directors, and its dynamics.
justin@shift-media.org ›Cornelius Roenz
Co-Founder · Strategy & Organisational Design
Production leader with extensive experience building and running production functions at agency and brand level across Europe. Has designed and implemented production departments, led organisational transformation, and advised on international production structures. Specialist in sustainable production strategy, emerging content formats, and the structural challenges facing agencies as the market shifts.
cornelius@shift-media.org ›Strategy without conflict of interest.
If you're a brand or agency that wants independent production expertise, let's talk.
Get in touch ›